PBCs are a new kind of company that, in addition to operating as a normal for-profit company: (1) include one or more specific public benefits to be promoted by the corporation in their articles of incorporation; and (2) are required to balance the interests of (a) shareholders’ interests; (b) the best interest of those materially affected by the PBC’s conduct; and (c) the public interest identified in the PBC’s articles of incorporation. PBCs are not the same as B Corps. B Corps are certified through a rigorous process run by B Lab. Companies are not certified until they have been operating for at least 1 year. My Trail intends to pursue certification as an official B Corp.