There is no denying that mobile phones have become quite an integral part of a consumer’s life in this digitized era. From shopping to getting entertained, today’s generation relies on their mobile phone for every small task. This has further led to an increase in the use of social media platforms like Instagram and Facebook. While social media platforms were mainly used for communication purposes and to stay connected in the preliminary years, there are many other uses nowadays.
Social media have become some of the most important platforms to be a part of. It can help you make the most out of your marketing efforts and strengthen your stand in the community. You can promote your brand or create inspiring content that allows you to reach various customers in the community.
Why Should You Consider Using Instagram Reels?
Being one of the more used platforms, Instagram has recently updated its app to include the reels feature. With this, you can post bite-sized videos of 15 to 30 seconds. If you are looking to understand the market better and create a robust presence, this is a better option to explore as it features in a different section than explore and is much more accessible. Even though Instagram reels have allowed creators across several industries to reach a significant number of interested viewers, most companies are still contemplating using this community.
Although you might think uploading reels cannot get any easier, it is not that simple. Hundreds of thousands of users are uploading their content on the same platform every day, so it is not very hard for your video to skip the recommended algorithm.
How Can You Attract More Customers or Followers with Your Reels?
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Fortunately, this process can be eased out with the right tips and guidance. Following the below-mentioned tips will make your reel videos more attractive and ensure that you make the most out of your efforts. If you are looking to begin your journey in this community, this article is the perfect read for you.
Try Sharing Industry Tips and Tricks
This is perhaps one of the easiest ways to attract more viewers to your video. Sharing more educational content relevant to your business, such as where to find a quality Instagram post generator to create great content easier, can help increase engagement and the share rates of your videos. The main secret here is to approach a rather common topic. After years of experience in your industry, certain things might be easy for you, but that is new to your target audience.
By solving a pain point, you will improve your customers’ interest in your brand and further build a reputation as well. However, you need to understand how to space out your videos. You cannot give them all tips and tricks in just one video. Instead, you will have to wait them out and make them more interested in your videos to comment, like, share and follow your account. The main motive behind this idea is to add value to your target audience’s feed by understanding and trying to solve their common problems. If you are planning to create travel vlogs and looking for a quality camera then this will help you to find the best travel camera.
Related article: Top 25+ Best Travel Vloggers 2024
Do DIY and Tutorials
This is another common way to help you attract potential clients to your business. Making quick tutorial videos can attract a larger viewer base while also adding value to your Instagram reels. With DIY and tutorial videos, you can select a wide range of topics. However, try to keep the topics simple and relatable to your target audience. This will further help increase the engagement rate.
Select topics that help solve your audience’s common and regular pain points. If you use exceptional tips, they might even go to your profile, through your feed, and follow you if they like your content. Nevertheless, you have to be consistent with such uploads to increase your social media reach. You can either do a weekly program that allows you to ensure that the followers understand your timeline and come back to your profile every time you upload a new video.
Start a New Challenge
Challenges usually fall under one of the most trending videos on Instagram and can be pretty helpful when you are trying to gain new followers. If you have already fulfilled your goal with your target audience, it is always time to attract new followers to keep growing. You can start a new trend or challenge that can help you in such a case. Having said that, I will have to use hashtags and tag a challenger on such videos. Now choosing a challenger is the essential part of making such videos.
Only stick to other famous content creators who have a following that you are interested in. Once you tag them, this video will also reach the followers of that account, in turn introducing your account to them. If you are trying to promote your product, you can make a challenge showing how to use your product and also adding a voucher for the user who makes the best reel. This investment is totally worth the exposure you get with such an effort.
Collaborate with Other Accounts
Following the last point of tagging other relevant accounts, collaborating with other users can also greatly impact your follower’s list. In every relevant community, there is always one or two users who have gained immense exposure and created a reputation for themselves. Collaborating with them can help you reach a wider audience while introducing your videos to their followers.
In addition to that, since they already have the interest of your target audience, those users will become a lot more accessible to you. However, with this approach, you must check if the influencer you are planning to collaborate with has genuine and organic followers, which mainly deal with your target audience segment.
The Bottom Line
These are some basic tips that can help you make a robust impression on Instagram. Reels are an effective medium to promote your brand, showcase your talents, or update your followers about your other projects. With the tips mentioned here, you will be able to increase your traffic using Instagram reels and learn to use this feature to its full potential.
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